This is the main campaign content produced to convey the brand's image and message together with UltraCall's brand ambassador, Lee Dong-wook. It was designed to effectively communicate UltraCall's global brand identity by combining the professional image of a medical aesthetics brand with Lee Dong-wook's sophisticated and trustworthy image.

The main video was produced in 15-second and 30-second versions to enable utilization in various advertising and digital media environments, and was expanded into follow-up content such as short-form videos and interviews based on the same campaign visuals. HIVE participated as the lead production manager, handling overall production management, filming, and post-production, while directing was carried out in collaboration with ILLRI IMAGINES.

VERTICAL CONTENT

We produced two vertical content pieces that reconfigured the main campaign's images and core messages to suit mobile and social media environments. While maintaining the same campaign identity as the main advertisement, they were edited separately for the vertical format to ensure the people and brand are clearly conveyed within a short time.

INTERVIEW FILM

We produced interview content to more directly convey Lee Dong-wook's activities as a brand ambassador and the brand message of Ultra Call. Unlike the image-centric communication of the main commercial video, we structured this as separate informational content to convey the meaning of the brand and campaign through the ambassador's message.

CAMPAIGN STILL

Along with the video shoot, we simultaneously conducted print photography for the brand campaign's online and offline promotions. We produced visual content that connects the brand images of Lee Dong-wook and Ultra Call within the same campaign visual direction as the main video, enabling expansion into advertisements, digital channels, and various promotional media.

PROJECT INFO

CLIENT

ULTRA V

BRAND

ULTRACOL

PROJECT

LEE DONG WOOK BRAND AMBASSADOR CAMPAIGN

TALENT

LEE DONG WOOK

CONTENT

BRAND CAMPAIGN FILM / INTERVIEW FILM / VERTICAL CONTENT / CAMPAIGN PHOTOGRAPHY

PROJECT TYPE

MEDICAL AESTHETICS / BRAND CAMPAIGN / AMBASSADOR CAMPAIGN

SHOOTING DATE

JANUARY 4, 2026

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

MAIN FILMS 15s / 30s / VERTICAL FILMS × 2 / INTERVIEW FILM × 1 / CAMPAIGN PHOTOGRAPHY

PRODUCTION SCOPE

PRODUCTION MANAGEMENT / SHOOTING / POST PRODUCTION

CREDITS

DIRECTION

ILLRI IMAGINES

LEAD PRODUCTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

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