Tony Moly 20th Anniversary Seongsu Pop-up Store ‘UNCOMMON FACTORY’ Space Promotion
This is a promotional film capturing the space and brand experience of Tony Moly’s 20th Anniversary Pop-up, ‘UNCOMMON FACTORY’. HIVE participated as the lead production team, handling everything from planning, directing, and production management to post-production.
We documented the Seongsu pop-up store, which unfolded Tony Moly's 20-year heritage and the brand message 'BE UNCOMMON' into a spatial experience. By connecting the exterior and spatial design, displays of products from different eras and new products, and visitor product experiences and participatory content, we captured the brand's past, present, and new direction as a single flow.
The main content was produced as a horizontal space promotion film, and vertical short-form content for social media use was also produced.
PROJECT INFO
CLIENT
TONYMOLY
PROJECT
20TH ANNIVERSARY POP-UP 'UNCOMMON FACTORY'
CONTENT
SPACE PROMOTIONAL FILM
PROJECT TYPE
POP-UP STORE / BRAND EXPERIENCE
LOCATION
SEONGSU, SEOUL
SHOOTING DATE
JULY 17, 2026
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
HORIZONTAL FILM / VERTICAL FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
