This is an event recap film documenting the space, brand experience, and on-site visitor moments of 'FIND YOUR TIRTIR,' TIRTIR's first exclusive pop-up store unveiled in Seongsu. Focusing on TIRTIR's shade lineup that encompasses diverse skin tones and the product experience zone, the film captures the process of visitors discovering the colors and products that suit them best within a natural flow of the scene. By connecting the brand's signature red color with spatial design, product displays, experience programs, and visitor movements, the film conveys both the vibrant atmosphere of the pop-up and TIRTIR's image as a global beauty brand. Going beyond a simple record of the event, the film structures the touchpoints between the brand and consumers created within the pop-up space into a single narrative, ensuring that key moments from the site and the brand experience are organically linked within the recap content.

In this project, HIVE took on the role of MEDIA PRODUCTION LEAD, overseeing the entire media content production for the pop-up store beyond the production of a single video. Managing the entire media workflow—from setting the direction for on-site content to filming operations, production progress, and post-production—were managed to ensure that the brand space, products, and visitor experience were conveyed through a consistent visual and content direction.

EVENT SKETCH PHOTOGRAPHY

We also produced event sketch photos to document the atmosphere of the pop-up site and the visitors' brand experience. By focusing on visitors trying out products, on-site programs, natural interactions, and key moments, we extended the overall flow conveyed in the video into photographic content. We captured the atmosphere and momentary details of the site so that they could be utilized across various channels, including social media, promotions, and archives, after the event.

SPACE PHOTOGRAPHY

We produced spatial photographs to showcase the spatial composition and brand identity of the Tirtir pop-up store. By documenting everything from the overall structure and flow of the space to product displays, objects, graphics, and detailed elements that constitute the space, we visually conveyed the brand experience inherent in the pop-up. Focusing on the form and details of the space when there were no visitors, the project was structured to archive not only the event itself but also the spatial design and brand presentation. The production was managed to ensure that the space, products, and visitor experience were delivered with a consistent visual and content direction.

PROJECT INFO

CLIENT

TIRTIR

PROJECT

FIND YOUR TIRTIR

CONTENT

EVENT RECAP FILM

PROJECT TYPE

BEAUTY / POP-UP STORE / BRAND EXPERIENCE

LOCATION

SEONGSU, SEOUL

SHOOTING DATE

HIVE ROLE

MEDIA PRODUCTION LEAD

DELIVERABLES

EVENT RECAP FILM / EVENT SKETCH PHOTOGRAPHY / SPACE PHOTOGRAPHY

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

AGENCY

LEFERI

MEDIA PRODUCTION LEAD

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES