Sketch of the Ingredient Editor × Pokémon Holy Water Concept Store ‘Catch Your Skin’
This is a sketch content documenting the space and visitor experience of ‘Catch Your Skin,’ a concept store in Seongsu created in collaboration with Seongbun Editor and Pokémon. HIVE participated as the lead production team, handling everything from planning, direction, and production management to post-production.
This is a sketch film documenting the space and on-site experience of 'Catch Your Skin,' the first brand concept store introduced by Seongbun Editor. It captures the space and product displays centered around the Pokémon Edition, as well as visitor-participatory skin advising, product trials, and event programs, all within a natural flow of the scene.
We conveyed the features of the concept store through video, which is designed to go beyond a simple product sales space to allow visitors to discover products tailored to their individual skin concerns and experience the brand's skincare philosophy firsthand. By capturing the spatial characteristics of the venue, visitor movements, and the atmosphere created by the products and character content, the production ensured that the brand experience flows seamlessly into a single piece of content.
PROJECT INFO
CLIENT
SUNGBOON EDITOR
PROJECT
POKÉMON CONCEPT STORE ‘CATCH YOUR SKIN’
CONTENT
POP-UP SKETCH FILM
PROJECT TYPE
CONCEPT STORE / POP-UP / BRAND EXPERIENCE
LOCATION
SEONGSU, SEOUL
SHOOTING DATE
AUGUST 17, 2025
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
POP-UP SKETCH FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
