Sketch of the Ongredients Seongsu Pop-up Store ‘INNER GLOW VIP LOUNGE’
This is a sketch project documenting the space and visitor experience of Ongredients’ first Seongsu pop-up store, ‘INNER GLOW VIP LOUNGE.’ HIVE participated as the lead production team, handling everything from planning, direction, and production management to post-production.
This is a sketch film documenting the space and on-site experience of 'INNER GLOW VIP LOUNGE,' the first pop-up store unveiled by Ongredients in Seongsu. It captures the atmosphere of the pop-up site by connecting the space, product displays, new product experience elements, and visitor movements into a single flow, all centered around the natural 'inner light' emphasized by the brand.
We utilized visual elements that constitute the space, such as mirrors and lighting, along with a bright yellow color derived from our signature products, to naturally reveal Ongredients' unique clean and vibrant brand mood. Going beyond simply introducing the space, we created it to capture the moments visitors experience the products and encounter the brand, thereby conveying Ongredients' offline brand experience.
PROJECT INFO
CLIENT
ONGREDIENTS
PROJECT
INNER GLOW VIP LOUNGE
CONTENT
POP-UP SKETCH FILM
PROJECT TYPE
POP-UP STORE / BRAND EXPERIENCE
LOCATION
SEONGSU, SEOUL
SHOOTING DATE
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
POP-UP SKETCH FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
