This is a recap documenting the space and on-site experience of '1% SELECT STORE TOKYO,' the first K-Beauty select store introduced by Leferi in Japan. It is organized into a single flow, covering everything from the venue's exterior, individual brand spaces, and product trials to programs featuring beauty creators from Korea and Japan and the on-site experiences of visitors.

We visually expressed the nature of this project as a global K-Beauty platform by capturing on-site scenes of Leferi-affiliated creators such as LeoJ and Minsco, as well as Korean and Japanese beauty creators, along with brand events and various programs.

HIVE went beyond single video production to comprehensively manage the entire video and photo content required throughout the event. We operated a production system that transmitted raw footage and photos shot on-site in Japan to the Korean HQ in real time, allowing for simultaneous post-production work in Korea. The local filming team and the Korean post-production team collaborated in real-time via Google Drive to rapidly select and edit content, responding promptly to deliverables required on-site. Through this, we established a single production workflow where filming and post-production were seamlessly integrated, even at overseas locations.

SPACE PHOTOGRAPHY

We produced spatial photographs focusing on the venue's exterior, overall layout, brand booths, product displays, and key spatial elements. The images were organized for archival purposes, ensuring that the project's space and brand experience can be documented and utilized even after the event concludes.

EVENT SKETCH PHOTOGRAPHY

We produced sketch photos focusing on creators, visitors, brand representatives, and the on-site programs and event operations. We captured the natural atmosphere, interactions, and key moments of the event to organize them for various promotional and archiving purposes. Additionally, we successfully prepared for real-time media distribution by performing on-site retouching.

BRAND PROMOTIONAL CONTENT

We produced a total of 12 types of promotional content for the brands and companies participating in the event to utilize individually. The content was organized around each brand's space, products, and on-site experience elements, designed to be used for brand-specific social media and marketing even after the event has concluded.

ARCHIVE CONTENT

We extensively documented the entire event space, programs, creators, visitors, and brand activities through video and photos. Going beyond simple event sketches, we also produced archival content that can be utilized for future promotions and project documentation.

PROJECT INFO

CLIENT

LEFERI

PROJECT

1% SELECT STORE TOKYO

CONTENT

EVENT RECAP / BRAND PROMOTIONAL CONTENT / PHOTOGRAPHY / ARCHIVE CONTENT

PROJECT TYPE

K-BEAUTY SELECT STORE / POP-UP / BRAND EXPERIENCE

LOCATION

HARAJUKU, TOKYO

SHOOTING DATE

APRIL 1–5, 2026

HIVE ROLE

MEDIA PRODUCTION LEAD

DELIVERABLES

EVENT RECAP / BRAND PROMOTIONAL FILMS × 12 / SPACE PHOTOGRAPHY / EVENT SKETCH PHOTOGRAPHY / PRESS PHOTOGRAPHY / PHOTO & VIDEO ARCHIVE

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

WORKFLOW

JAPAN ON-SITE PRODUCTION / KOREA HQ REAL-TIME POST PRODUCTION

CREDITS

MEDIA PRODUCTION LEAD

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

CINEMATOGRAPHY — JAPAN

REIJI FILM

CINEMATOGRAPHY — KOREA

JLOS

PHOTOGRAPHY

MSM PHOTOGRAPHY

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES