This is an event recap film documenting the space, creators, and visitor experiences of 'SELECT STORE – THE BEAUTY UNIVERSE,' presented by Leferi in Seongsu. Centered on 29 brands and 63 products personally curated by multi-selectors LeoJ, Soyoon, and Arang, the film captures the creators' selections, brand experiences, and the process of visitors experiencing the space in a single flow.

We conveyed the vibrancy and sense of presence of a large-scale beauty select store by connecting creator-specific curation zones, product displays, diverse on-site brand content, and visitor movements. Going beyond a simple event record, the content was produced to naturally reveal Leferi’s new beauty retail experience, where creator expertise, brands, and consumers are connected in a single offline space.

In this project, HIVE took on the role of MEDIA PRODUCTION LEAD, overseeing the entire production of media content required for 'THE BEAUTY UNIVERSE' beyond the production of individual videos or photos. We managed everything from setting the content direction for event recap films, event sketch photos, and space photos to managing the filming team, production management, and post-production as a single workflow. We led the entire media production to ensure that while deliverables of different formats could be utilized independently, the creator-based beauty retail experience of Leferi and 'THE BEAUTY UNIVERSE' was conveyed through consistent visuals.

EVENT SKETCH PHOTOGRAPHY

We also produced event sketch photos to record the natural moments between creators and visitors at 'THE BEAUTY UNIVERSE'. We archived key moments from the event in photos, including on-site appearances by creators such as LeoJ, Soyoon, and Arang, visitor product experiences, brand-specific programs, and the overall atmosphere. While video conveys the flow and energy of the entire event, the photos more densely capture people's expressions and interactions, as well as details of the products and the venue, structuring them for use across various channels such as social media, PR, and event archives.

SPACE PHOTOGRAPHY

We produced spatial photographs to document the spatial and retail experience of 'THE BEAUTY UNIVERSE,' the largest event of its kind in history. We captured everything from the overall structure and circulation of the space to the detailed elements that constitute it, such as creator-specific curation zones, product displays, graphics, and objects from the 29 participating brands. By clearly showcasing the completeness of the space itself and the characteristics of each zone before visitors enter, we archived the footage to ensure that Leferi's large-scale select store project can be utilized as a brand and spatial asset even after the event.

PROJECT INFO

CLIENT

LEFERI

PROJECT

SELECT STORE – THE BEAUTY UNIVERSE

CREATORS

LEOJ / SOYOON / ARANG

CONTENT

EVENT RECAP FILM / EVENT SKETCH PHOTOGRAPHY / SPACE PHOTOGRAPHY

PROJECT TYPE

BEAUTY / SELECT STORE / CREATOR RETAIL / BRAND EXPERIENCE

LOCATION

XYZ SEOUL, SEONGSU

SHOOTING DATE

HIVE ROLE

MEDIA PRODUCTION LEAD

DELIVERABLES

EVENT RECAP FILM / EVENT SKETCH PHOTOGRAPHY / SPACE PHOTOGRAPHY

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

MEDIA PRODUCTION LEAD

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

PHOTOGRAPHY

JINU PHOTO.

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES