This is an event recap film documenting the space, creators, and visitors of 'Minsco Select Store - Yeouido Seoul,' presented by Leferi at The Hyundai Seoul. Focusing on a diverse range of beauty brands and products personally curated by beauty creator Minsco, the film captures various moments created within the select store in a single flow, including visitors experiencing the products firsthand and makeup programs featuring the creator. By connecting product displays, brand-specific content, and scenes of interaction between Minsco and visitors, the film conveys the unique characteristics of a select store that combines a creator's expertise with an offline retail experience. Going beyond a simple record of the event, this recap content was produced to showcase the process of the relationship formed between the creator and consumers expanding into the actual space and brand experience.

For this project, HIVE went beyond producing a single piece of content to oversee the entire media production required for the select store. Managing everything from setting the direction for video and photo content to shooting operations, production management, and post-production within a single workflow, HIVE led the entire media production to ensure that event recap films, on-site sketches, and spatial photos were connected by consistent visuals and the brand direction.

EVENT SKETCH PHOTOGRAPHY

We also produced event sketch photos to capture the atmosphere of the select store and the natural interactions of creators and visitors. We documented key moments of the event in photos, ranging from direct interaction between Minsco and visitors to product trials, makeup programs, various on-site activities, and audience movements. While the video showcases the overall flow of the event, the photos capture people's expressions, interactions, and detailed moments of the products and venue with greater detail, designed for use across various channels including social media, promotion, and archives.

SPACE PHOTOGRAPHY

We also produced spatial photographs to document the spatial composition and retail experience of the Minsco Select Store. We captured everything from the overall store structure and flow to brand-specific product displays, graphics, objects, and detailed elements that constitute the space, visually conveying the store's spatial characteristics. The project was designed not only to document the event but also to archive the creator-based beauty retail space built by Leferi itself as a brand asset.

PROJECT INFO

CLIENT

LEFERI

PROJECT

MINSCO SELECT STORE — YEOUIDO SEOUL

CREATOR

MINSCO

CONTENT

EVENT RECAP FILM / EVENT SKETCH PHOTOGRAPHY / SPACE PHOTOGRAPHY

PROJECT TYPE

BEAUTY / SELECT STORE / POP-UP / CREATOR RETAIL / BRAND EXPERIENCE

LOCATION

THE HYUNDAI SEOUL, YEOUIDO

SHOOTING DATE

HIVE ROLE

MEDIA PRODUCTION LEAD

DELIVERABLES

EVENT RECAP FILM / EVENT SKETCH PHOTOGRAPHY / SPACE PHOTOGRAPHY

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

MEDIA PRODUCTION LEAD

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

PHOTOGRAPHY

JINU PHOTO.

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES