This is the main campaign content that visually expresses the brand's sensibility and identity together with TVXQ, who were selected as Le Fairy's Japanese brand ambassadors. Rather than directly explaining the products, it is structured to naturally convey the sophisticated brand mood pursued by Le Fairy by focusing on the image and atmosphere of the two artists.

The main video was produced as core content symbolizing the first meeting between the brand and the ambassador in the Japanese market, and a unified campaign visual system was established based on the video's tone and visuals to enable the expansion of various subsequent digital content. HIVE participated as the lead production manager, handling the overall shooting, production, and post-production, while directing was carried out in collaboration with ILLRI IMAGINES.

VERTICAL CONTENT

We produced a total of five vertical short-form content pieces by reconfiguring the visuals and key scenes of the main campaign for the mobile environment. Each piece was edited to focus on the people, products, and mood so that it could be used independently and utilized in various ways on local Japanese social media and digital channels.

INTERVIEW FILM

We produced two interview content pieces to convey TVXQ's activities as brand ambassadors in Japan and Le Fairy's brand message. Designed as informative content distinct from the main campaign video, it was produced to more directly communicate the relationship between the artists and the brand, as well as the campaign message.

CAMPAIGN STILL

Along with shooting the main video, we also conducted photography for campaign print and promotional use. We produced visual content that connects people, products, and brand images within the same campaign visual direction as the video, which can be utilized for local online and offline promotions in Japan.

PROJECT INFO

CLIENT

LE FAIRY

PROJECT

JAPAN BRAND AMBASSADOR CAMPAIGN

TALENT

TOHOSHINKI

CONTENT

BRAND CAMPAIGN FILM / INTERVIEW FILM / VERTICAL CONTENT / CAMPAIGN PHOTOGRAPHY

PROJECT TYPE

BEAUTY / BRAND CAMPAIGN / JAPAN LAUNCH

MARKET

JAPAN

SHOOTING DATE

MARCH 30, 2026

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

MAIN CAMPAIGN FILM / VERTICAL FILMS × 5 / INTERVIEW FILMS × 2 / CAMPAIGN PHOTOGRAPHY

PRODUCTION SCOPE

PRODUCTION MANAGEMENT / SHOOTING / POST PRODUCTION

CREDITS

DIRECTION

ILLRI IMAGINES

LEAD PRODUCTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

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