Laka Seongsu Flagship Store Space Promotion
This is a promotional project capturing the spatial and brand experience of Laka’s first flagship store, ‘Tinted Space.’ HIVE participated as the lead production team, handling everything from planning, direction, and production management to post-production.
This is a spatial promotional film produced to visually convey the space and brand identity of 'Tinted Space,' the flagship store first unveiled by Laka in Seongsu. Focusing on the flagship's characteristics—which extend Laka's long-held pursuit of free self-expression and a broad color spectrum into a tangible spatial experience—the film is structured to ensure the exterior, interior, product displays, and experiential elements flow seamlessly into a single narrative. In particular, it was produced to naturally reveal Laka's unique color experience within the space, featuring 399 lip colors, a diverse range of lip products, and the Mixology Bar where visitors can mix their own tint colors. Beyond simply documenting the store, the emphasis was placed on conveying the spatial identity newly established following the brand's rebranding and the sophisticated atmosphere of the Seongsu flagship through video.
PROJECT INFO
CLIENT
LAKA
PROJECT
SEONGSU FLAGSHIP STORE 'TINTED SPACE'
CONTENT
SPACE PROMOTIONAL FILM
PROJECT TYPE
FLAGSHIP STORE / BRAND EXPERIENCE
LOCATION
SEONGSU, SEOUL
SHOOTING DATE
OCTOBER 4, 2025
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
SPACE PROMOTIONAL FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
