Entropy Seongsu Pop-up Store Sketch
This is a project that documents the brand space, products, and visitor experiences at Entropy Makeup's Seongsu pop-up store. HIVE participated as the lead production team to create a sketch film of the brand experience at the pop-up site.
This is a sketch film documenting the space and visitor experience of the Entropy Makeup pop-up store presented in Seongsu. Centered on a space designed with the concept of "Creating Your Own Beauty Mood Through DIY," it captures Entropy's products, unique packaging designs, colorful objects, and experiential elements within a natural flow of the scene.
We captured the moments of visitors actively engaging with the brand, ranging from experiencing the existing CHARM TINT and the new SLIDE UP DOUGH CHEEK firsthand to DIY customization content where they create their own unique accessories. The video is structured to convey Entropy's distinctive brand experience—moving beyond a mere product display space to allow viewers to discover and create their own tastes and styles—throughout the entire video.
PROJECT INFO
CLIENT
ENTROPY MAKEUP
PROJECT
SEONGSU POP-UP STORE 2025
CONTENT
POP-UP SKETCH FILM
PROJECT TYPE
BEAUTY / POP-UP STORE / BRAND EXPERIENCE
LOCATION
SEONGSU LECT, SEOUL
SHOOTING DATE
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
POP-UP SKETCH FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
