This is a sketch film documenting the space and brand experience of 'QUEEN ALICE,' the third pop-up store unveiled by Dinto in 2025. Centered around the 'Alice Collection,' inspired by *Alice in Wonderland* and *Through the Looking-Glass*, this pop-up is composed of a space that reinterprets, through Dinto's unique sensibility, the journey of Alice—who experiences an unfamiliar world, discovers her inner self, and grows into a queen.

We produced this space to capture collection products, exhibition areas, objects, photo zones, and interactive experience programs within a natural flow, ensuring that the brand's narrative worldview and the unique atmosphere of the pop-up are conveyed together. In particular, by connecting the 14 officially unveiled items from the Alice Collection with the diverse colors and details within the space to the movements of visitors, we structured the project to go beyond a simple record of the event, allowing the products, story, and spatial experience to seamlessly merge into a single piece of content.

PROJECT INFO

CLIENT

DINTO

PROJECT

QUEEN ALICE POP-UP STORE

CONTENT

POP-UP SKETCH FILM

PROJECT TYPE

POP-UP STORE / BEAUTY / BRAND EXPERIENCE

LOCATION

SEONGSU, SEOUL

SHOOTING DATE

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

POP-UP SKETCH FILM

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES