Sketch of Dinto Seongsu Pop-up Store ‘Le Chat Bout’
This is a project documenting the space and visitor experience of the Seongsu pop-up store, centered around Dinto’s ‘Le Chat Bout’ collection. HIVE participated as the lead production team to create sketch content capturing the atmosphere of the pop-up site.
This is a sketch film documenting the site of Dinto’s second standalone pop-up store, which expanded the worldview of the ‘Le Chat Bout’ collection into an offline space. Centered on the message of “good fortune that comes at unexpected moments,” inspired by the fairy tale *Puss in Boots*, it captures the brand experience created by the collection’s products, spatial design, and various experiential content as a single flow.
We organized the content to convey the unique vibrancy of a pop-up store and Dinto's narrative brand mood by capturing the natural movements of the site alongside interactive elements such as photo zones, product experiences, and fortune cookie gachas. Going beyond a simple record of the space, we produced content that visually showcases the moments when the collection's story and the visitor's experience connect.
PROJECT INFO
CLIENT
DINTO
PROJECT
LE CHAT BOTTÉ POP-UP STORE
CONTENT
POP-UP SKETCH FILM
PROJECT TYPE
POP-UP STORE / BEAUTY / BRAND EXPERIENCE
LOCATION
SEONGSU, SEOUL
SHOOTING DATE
HIVE ROLE
LEAD PRODUCTION
DELIVERABLES
POP-UP SKETCH FILM
PRODUCTION SCOPE
CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION
CREDITS
LEAD PRODUCTION
HIVE PRODUCTION
DIRECTION
HIVE PRODUCTION
PRODUCTION
HIVE PRODUCTION
POST PRODUCTION
HIVE PRODUCTION
BEHIND THE SCENES
