This is a spatial promotional film produced to visually convey the space and brand experience of Daisique's Tokyo flagship store, the first of its kind in Japan. Centered on the brand's signature pink color, the film captures Daisique's unique romantic and delicate mood by naturally connecting the classic exterior, floral motifs, product displays, and details throughout the space with a seamless flow.

By showcasing the store's interior flow, diverse makeup products, and spatial elements unique to the Tokyo flagship, the video expresses how the brand's worldview, "Blooming Your Own Beauty," expands into the offline space. Going beyond a mere introduction of the store, the video documents Daisique's flagship space, newly unveiled in the Japanese market, by structuring the presentation so that products, the space, and the brand identity flow together into a single experience.

PROJECT INFO

CLIENT

DASIQUE

PROJECT

TOKYO FLAGSHIP STORE

CONTENT

SPACE PROMOTIONAL FILM

PROJECT TYPE

FLAGSHIP STORE / BRAND EXPERIENCE

LOCATION

SHIN-OKUBO, TOKYO

MARKET

JAPAN

SHOOTING DATE

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

SPACE PROMOTIONAL FILM

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES