This is a brand film produced to convey the brand and spatial experience of COFT, a multi-brand curation store launched by Lotte Department Store to cater to the tastes and lifestyles of a new generation. Focusing on COFT's characteristic of curating diverse categories such as fashion, lifestyle, and F&B within a single space, the film captures the overall flow of the store, as well as the products, objects, and details that make up the space.

Just like the brand name 'It's my cup of tea,' we composed the video with calm spatial movement and detail-focused visuals to naturally reveal the concept of a space where one can discover and experience their own tastes. Going beyond a simple store introduction, we produced this video to convey the new retail experience and brand mood proposed by COFT in a single format.

SPACE PHOTOGRAPHY

We produced spatial photographs to document COFT's spatial composition and brand identity. We captured everything from the overall store structure and flow to detailed elements that make up the space, such as product displays by brand, furniture, objects, graphics, and materials, visually recording the characteristics of COFT as a curation store. We established a spatial archive that can be utilized alongside video, configuring it to be used across various channels, including brand promotion and digital content.

PROJECT INFO

CLIENT

LOTTE DEPARTMENT STORE

BRAND

COFT

PROJECT

COFT BRAND & SPACE CONTENT

CONTENT

BRAND FILM / SPACE PHOTOGRAPHY

PROJECT TYPE

RETAIL / MULTI-BRAND CURATION STORE / BRAND EXPERIENCE

LOCATION

DAEGU, KOREA

SHOOTING DATE

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

BRAND FILM / SPACE PHOTOGRAPHY

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

PHOTOGRAPHY

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES