This is creator campaign content produced with three creators, Yinghua, Dasha, and Lian, against the backdrop of the Bulgari Serpenti pop-up store. The individual content was structured to naturally reveal each creator's distinct style and character, centering on the luxurious brand mood of the Serpenti collection and the pop-up space.

In the individual films, we connected each creator's performance, space, and product into a single visual flow, producing brand content that can be utilized independently. In the comprehensive film, we reconstructed scenes of the three creators within a single campaign to simultaneously convey the individual personalities of each creator and the consistent brand image of BVLGARI SERPENTI.

INDIVIDUAL CREATOR FILMS

These are three individual brand films centered on the characters Yinghua, Dasha, and Lian, set against the backdrop of the pop-up store's space and products. Even within the same brand space, the films were produced to naturally reveal each creator's individuality by configuring their styles and performances differently.

PROJECT INFO

CLIENT

BVLGARI

PROJECT

SERPENTI POP-UP CREATOR CAMPAIGN

CREATORS

INGHWA / DASHA / RIAN

CONTENT

CREATOR CAMPAIGN FILM

PROJECT TYPE

LUXURY / POP-UP / CREATOR CAMPAIGN / BRAND EXPERIENCE

SHOOTING DATE

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

INDIVIDUAL CREATOR FILMS × 3 / CAMPAIGN COMPILATION FILM × 1

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES