This is a beauty campaign conducted with brand ambassador Kim Jae-joong for the launch of Avie in the Japanese market.

Rather than directly emphasizing the product, the brand image of Avie was cinematically expressed by utilizing light and shadow, color prisms, and spatial changes, centering on Kim Jae-joong's aura, expressions, and performance.

HIVE participated as a PD HOUSE, taking charge of project planning, production management, filming, and post-production, and produced ambassador interviews and promotional content for the Japanese launch along with the main brand film.

INTERVIEW FILM

Abie Japan Pop-up Store Opening Announcement Video

Avie Brand Ambassador Introductory Interview Content

CAMPAIGN STILL

Advertising Stills / Product and Portrait Cuts

PROJECT INFO

CLIENT AVIE CAMPAIGN JAPAN LAUNCH CAMPAIGN TALENT JAEJOONG MARKET JAPAN CONTENT BRAND FILM / INTERVIEW FILM / PROMOTIONAL CONTENT HIVE ROLE PD HOUSE / PRODUCTION PRODUCTION SCOPE PRODUCTION MANAGEMENT / SHOOTING / POST PRODUCTION DIRECTION ILLRI IMAGINES SHOOTING DATE APRIL 10, 2026

CREDITS

CLIENT AVIE AGENCY - DIRECTION ILLRI IMAGINES PD HOUSE/PRODUCTION HIVE PRODUCTION POST PRODUCTION HIVE PRODUCTION

TAGS

Beauty / Commercial / Japan / Celebrity / CF

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