This is a brand event film documenting the pre-opening event held ahead of the opening of Amuse's second flagship store, 'PINK HOUSE,' and the on-site scenes of brand ambassador Jang Won-young. Set against a backdrop that embodies Amuse's vision of vegan & wellness beauty and colorful brand identity, the film captures Jang Won-young's appearance, product experience, and key moments of the brand event in a single flow.

We conveyed the bright and trendy mood of 'PINK HOUSE' by showcasing a space and product displays centered on pink, yellow, and mint colors, along with various brand elements unique to the flagship, accompanied by the atmosphere of the celebrity event. Going beyond a simple record of celebrity visits, we visually expressed Amuse's offline brand experience by focusing on the moment when the brand ambassador meets the new flagship space.

PROJECT INFO

CLIENT

AMUSE

PROJECT

AMUSE SEONGSU PINK HOUSE

TALENT

JANG WONYOUNG, IVE

CONTENT

BRAND EVENT FILM

PROJECT TYPE

FLAGSHIP STORE / CELEBRITY EVENT / BRAND EXPERIENCE

LOCATION

SEONGSU, SEOUL

SHOOTING DATE

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

OPENING EVENT SKETCH FILM

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION

BEHIND THE SCENES