This content connects ADER ERROR's first official ambassador, Woo-seok Byun, with the newly introduced Beijing Space into a single cinematic worldview. Rather than featuring the figure merely as a model, it is composed to naturally place him within the structure, objects, light, and movement of the space, simultaneously showcasing ADER ERROR's experimental fashion image and spatial philosophy.

We utilized the new flagship space not merely as a backdrop but as an integral part of the brand experience, creating a sophisticated space content that differentiates itself from typical store introduction videos by intersecting Byun Woo-seok's presence with the spatial imagery. HIVE participated as the lead production manager, overseeing the entire production flow—from planning, directing, and production management to post-production—in an overseas production environment.

SPACE PROMOTIONAL FILM

This is a spatial promotional film produced with a focus on the space itself and brand identity of ADERERROR Beijing Space. Through cinematic camera work, it connects the exterior, interior circulation, product displays, and the sculptures and details that constitute the space, conveying the unique spatial experience of the flagship store. Based on ADERERROR’s officially described craftsmanship and a spatial narrative centered on 'butterflies' and 'pearls,' the video expresses the spatial sensations created by changes in structure, materials, and light. Going beyond a simple record of the store, it captures ADERERROR’s unique brand experience—combining fashion, space, objects, and content—in a single video flow.

PROJECT INFO

CLIENT

ADERERROR

PROJECT

ADERERROR BEIJING SPACE

TALENT

BYEON WOO SEOK

CONTENT

CINEMATIC SPACE FILM / SPACE PROMOTIONAL FILM

PROJECT TYPE

FLAGSHIP STORE / FASHION / BRAND EXPERIENCE

LOCATION

BEIJING, CHINA

SHOOTING DATE

NOVEMBER 19–22, 2025

HIVE ROLE

LEAD PRODUCTION

DELIVERABLES

CINEMATIC SPACE FILM / SPACE PROMOTIONAL FILM

PRODUCTION SCOPE

CREATIVE PLANNING / DIRECTION / PRODUCTION MANAGEMENT / POST PRODUCTION

CREDITS

LEAD PRODUCTION

HIVE PRODUCTION

DIRECTION

HIVE PRODUCTION

PRODUCTION

HIVE PRODUCTION

POST PRODUCTION

HIVE PRODUCTION